Friday, 2 August 2013

Top 5 Popular Brands of Sports Shoes

Their logos adorn the shoes worn by the most famous athletes in the world. They actually bid for the right to provide an athlete the footwear he would use for his competitions. In return, the said athlete would provide his endorsement and, hopefully, the millions of adoring fans around the world would heed his advice and follow his example by buying sneakers from the same brand.                                                
How many of us have bought our sports idol’s shoes hoping that we could replicate his moves, jump a little higher, run a little faster and control the ball a little better by gearing up with the same footwear brand

Nike is an American company founded in 1964 as Blue Ribbon Sports. It changed its name in 1978 to Nike, who is the Greek goddess of victory. Its “Just Do It” slogan and swoosh logo are some of the most recognizable marketing items in the world today. It is considered to be the leading supplier of athletic shoes and apparel.

Adolf Dassler established Adidas in 1948 in Germany. It can trace its roots, however, to 1924 when the Gebruder Dassler Schuhfabrik was founded by Adolf and his brother, Rudolf. The two split up in 1949, however, with Rudolf establishing Puma. The sports shoes basic design of Adidas is the three parallel bars, which is also incorporated in the company’s logo.

The company was founded in 1895 as J.W. Foster and Sons in England. It came from a desire by the founder to create a spiked running shoe for his sons. In 1958, his grandsons, Joe and Jeff, renamed the company as Reebok, which is the Afrikaan spelling of rhebok, a type of antelope or gazelle native to the continent.

Following the disagreement between Adolf and Rudolf Dassler, Adolf formed Adidas in 1948 while Rudolf countered with Ruda. He later changed it to Puma.The brothers had hit a goldmine before the split when they convinced Jesse Owens to wear their shoes in the 1936 Summer Olympics in Berlin. Afterwards, the brothers started to grow apart. Both became members of the Nazi party, but Rudolf blamed his brother for his arrest by American soldiers.

Marquis Mills Converse established the company in 1908 as the Converse Rubber Shoe Company. In 1915, it began making tennis shoes. A company milestone occurred in 1917 when a basketball player named Charles H. Taylor walked into its office because of sore feet. He designed a high-top sneaker that became the classic we know today as “Chuck Taylor.”

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